Tapjoy’s very own European Sales Director, Erwin Bos, sat down with the folks at MartechSeries to discuss our upcoming presence at this year’s DMEXCO, the sessions we’re most looking forward to, and the importance of educating advertisers and publishers on the finer points of programmatic advertising.
As Erwin and his team prepare to connect with a diverse audience of marketers from all verticals, he took a moment to summarize his thoughts on how non-gaming publishers and even brand advertisers should be thinking when it comes to mobile advertising’s role in their overall media strategy. “Apps are where consumers are spending most of their time these days,” Bos explains. “The latest eMarketer report says that apps account for over 90% of internet time on smartphones. So apps are simply the place where advertisers need to be. But it’s also important to realize that apps offer so many better and more inventive ways to integrate ads natively into the app experience, as opposed to the tiny display banner ads that run on the mobile web. And especially in the case of rewarded in-app ads like what Tapjoy offers, which capitalize on the engagement and attention that consumers give to their favorite apps, we are seeing a major uptick in the budgets, coming to the space.”
Head over to MartechSeries to read the full article, and if you’re heading to DMEXCO, be sure to schedule a meeting with our 100% mobile EMEA team as they travel the show floor to complete this year’s Tapjoy Bucket List Challenge!