Behind The Scenes of Tapjoy’s Rebrand
Rebranding is a disruptive act for a company. It takes a significant amount of resources, commitment, and trust in the design team and their process.
So when my team was asked to determine who Tapjoy is as a company and translate that into a full suite of brand materials, from the messaging and positioning, to the colors, the brand elements, and our overall design execution, we knew how big of a deal it was.
Luckily, everyone was ready.
And after about 8 months of explorations, revisions, dabbles and departures, we rolled out a fresh new brand, both internally and externally.
It looks wildly different from anything anyone else in our industry is doing — in fact, it looks wildly different from anything anyone is doing in tech at the moment.