Designing for Maximum Impact

Behind The Scenes of Tapjoy’s Rebrand

Rebranding is a disruptive act for a company. It takes a significant amount of resources, commitment, and trust in the design team and their process.

So when my team was asked to determine who Tapjoy is as a company and translate that into a full suite of brand materials, from the messaging and positioning, to the colors, the brand elements, and our overall design execution, we knew how big of a deal it was.

Luckily, everyone was ready.

And after about 8 months of explorations, revisions, dabbles and departures, we rolled out a fresh new brand, both internally and externally.

It looks wildly different from anything anyone else in our industry is doing — in fact, it looks wildly different from anything anyone is doing in tech at the moment.

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