Don’t forget to make room in your schedule for these fascinating sessions from leading publishers and platform providers.

GDC is almost here. If you’re anything like Tapjoy’s team members, that means you’re currently attempting to cram as many sessions, meetings, and parties into a ludicrously crowded schedule. GDC 2019 has an excellent line-up on that front, but mobile monetization professionals will definitely want to check out these sessions for some particularly valuable insights.

 

The ‘Flappy Bird’ that Laid the Golden Egg: Success in Hyper-Casual

Speaker: David Fox (CEO, Double Coconut)

Date: Tuesday, March 19

Time: 4:40pm – 5:10pm

Location: Room 2016, West Hall

Pass Type: All Access, GDC Conference + Summits, GDC Summits

Hyper-casual is mobile gaming’s fastest-growing genre, and its success traces back to the hugely successful Flappy Bird. In this GDC feature session, Double Coconut’s David Fox will highlight this mobile classic as a case study for today’s hyper-casual market. Along the way, Fox will emphasize the importance of polished gameplay experiences, and define the elements required of a high quality mobile game design.

 

Gone in 15 Seconds: Acquiring Sticky Players in an Instant World

Speakers: Eleanor Haeg (Head of Creative Strategy, Unique Influence), Taylor Lundgren (Sr. Digital Manager, Unique Influence), Conrad McGee-Stocks (Growth Lead, Uken Games), Rose Agozzino (Sr. Marketing Specialist, Ludia), Alex Pan (Director, Performance Marketing, Seriously Digital Entertainment)

Date: Tuesday, March 19

Time: 11:20am – 12:20pm

Location: Room 2000, West Hall

Pass Type: All Access, GDC Conference + Summits, GDC Conference, GDC Summits, Expo Plus, Audio Conference + Tutorial, Indie Games Summit

With thousands of apps launched each day, attracting new players is a pressing challenge for developers and marketers. This session will outline Unique Influence’s testing process for ad creative, offer suggestions for iterating findings, and make content suggestions for rising inventory sources.

 

Design by the Numbers: Using Data for Good

Speaker: Evan Losi (Lead Game Designer, Scopely)

Date: Tuesday, March 19

Time: 1:20pm – 1:50pm

Location: Room 2016, West Hall

Pass Type: All Access, GDC Conference + Summits, GDC Summits

Mobile games are overwhelmingly popular, but user data can make them even better. Scopely’s Evan Losi will describe the launch for Looney Tunes: World of Mayhem while highlighting design insights generated from ongoing data tracking. With this data in hand, developers can use analytical tools to find and correct any potential design flaws.

 

Top 3 Mistakes of ‘Angry Birds 2’

Speaker: Mans Wide (Executive Producer, Rovio)

Date: Tuesday, March 19

Time: 2:10pm – 2:40pm

Location: Room 2016, West Hall

Pass Type: All Access, GDC Conference + Summits, GDC Summits

Rovio’s Angry Birds was a smash hit that defined mobile gaming, but Angry Birds 2 had a more tepid critical reception than the original. Executive Producer Mans Wide will candidly explore the bad calls that impacted Angry Birds 2, highlighting three design lessons that took over four years to learn.

 

Three Technology Trends That Will Shape the Next Generation of Gaming

Speaker: Erik Smith (Head of Account Based Marketing, Arm Treasure Data)

Date: Wednesday, March 20

Time: 10:30am – 11:00am

Location: Room 3020, West Hall

Pass Type: All Access, GDC Conference + Summits, GDC Conference, Summits, Expo Plus, Audio Conference + Tutorial, Indie Games Summit

The video games industry has undergone dramatic changes over the past decade, but we might not have seen anything yet. Arm Treasure Data’s Erik Smith will review the latest trends in mobile gaming, AR technologies, and streaming audiences while suggesting ways the three fields might soon converge.

 

Making Games That Stand Out and Survive

Speaker: Nick Popovich (CEO, Monomi Park)

Date: Thursday, March 21

Time: 11:30am – 12:30pm

Location: Room 2016, West Hall

Pass Type: All Access, GDC Conference + Summits, GDC Conference

With increased competition in the industry, how do you make your game stand out? Slime Ranger director Nick Popovich will share hard truths about making your game stand out without breaking your marketing budget.

GDC 2019 will run from March 18-22 at San Francisco’s Moscone Convention Center. We hope to see you there!

 

You could have the most engaging, innovative, and revolutionary marketing campaign at your fingertips, but it’s the end installs that matter. Find out more in our latest strategy article, “What Is CPI Marketing?