AppsFlyer: Tapjoy CEO on the Challenge of Transparency in Programmatic Advertising
July 25, 2017
A view from above: Conversations with the CEOs
“A View from Above: Conversations with CEOs blog series returns with Steve Wadsworth, President and CEO of Tapjoy, a leading mobile engagement and monetization firm. The company pioneered rewarded advertising and continues to trailblaze the rewarded video ads space. The US-based network recently announced that its ad platform grew to reach 600 million mobile consumers at the close of Q2 2017.
Steve took the time to talk to us about his plans for innovating the mobile video ad space, the challenges of programmatic advertising in the coming year, how Tapjoy tackles fraud, and the role rewarded advertising will play going forward.”