April 27th, 2016

Advertising in Games is a Powerplay

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[:en]Tapjoy was recently featured in Raconteur’s special report on the app economy:

Advertising in Games is a Powerplay

An “unethical, immoral, mendacious coven of techie wannabes” is a pretty catchy insult. It’s what the chief executive of the Interactive Advertising Bureau recently called the creators of ad-blocking software.

In his keynote address at the annual leadership meeting this year, the IAB boss went on to say ad-blocking is “stealing from publishers, subverting freedom of the press, operating a business model predicated on censorship of content and ultimately forcing consumers to pay more money for less”.

Ad-blockers, if you don’t know…

Read Full Article[:]

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