Advertising in Games is a Powerplay
An “unethical, immoral, mendacious coven of techie wannabes” is a pretty catchy insult. It’s what the chief executive of the Interactive Advertising Bureau recently called the creators of ad-blocking software.
In his keynote address at the annual leadership meeting this year, the IAB boss went on to say ad-blocking is “stealing from publishers, subverting freedom of the press, operating a business model predicated on censorship of content and ultimately forcing consumers to pay more money for less”.
Ad-blockers, if you don’t know…