Ad Tech And Mar Tech Synergy: Implications For App Developers

“For the last 20 years, advertising technology has fueled development of the free internet and mobile services on which we have all become hopelessly dependent.

What began with basic banner ads on the first content “portals” has experienced incessant innovation and now encompasses dozens of discrete services from thousands of competitive providers, all working to facilitate valuable connections between advertisers and their desired audiences. Ad tech is an advertiser-funded world, in which app and site publishers effectively sell access to their consumer base.”

Check out the full article in AdExchanger:

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