Playables are in-app advertising units that also function as interactive minigames. Instead of presenting users with a static image or passive video, playables take advantage of touchscreens and other mobile device capabilities to highlight a gameplay element or aspect of interactivity. This makes playable advertising particularly effective when deployed within mobile games, allowing advertisers to demonstrate gameplay experiences on a smaller scale, driving higher engagement and more ad revenue for publishers.
Playables can take any form but are typically used to highlight a single gameplay mechanic from the apps they advertise. Examples include a single basic challenge from a larger puzzle game or a single scene from an interactive storytelling game. This gives players the opportunity to sample a game’s experiential value offering before installing it, usually from a link within the playable itself.
Most playable advertisements adopt the following format:
A well-designed playable drives user engagement at a level few ad formats can match, resulting in higher CPMs for the publishers that include them in their monetization efforts. They are especially effective when deployed within other mobile games, where developers have seen the following benefits:
When used as part of an offerwall, playable ads can provide in-app bonuses for users who complete them or install the advertised game. These rewards encourage players to interact with future playables, increasing engagement across multiple products and driving ad revenue.
When playable advertising reflects the in-app gameplay experience, it creates measurable impacts that enhance your engagement and revenue potential.
Playables are the perfect opportunity to introduce popular apps from your portfolio or drive traffic to new releases players might not be aware of. Publishers who leverage playables in their cross promotion efforts see measurably higher results than those who do not.
The Tapjoy SDK supports a wide variety of ad formats, including rewarded video, rich media, and playables. Our platform is compatible with apps of all categories across Android and iOS devices, and we offer a variety of expert resources on developing engaging playable creatives that will engage your users while driving greater ad revenue.
Playables are just one part of the Tapjoy mobile monetization platform that ensure you’re generating the most revenue for your mobile app portfolio. Click the button below to contact us and connect with a monetization expert who can help you start driving more ad revenue with playables.