Mobile Video Ads Let Publishers Maximize Revenue By Monetizing Every User
Mobile video advertising is the bedrock of modern game and app monetization. Widespread device and OS compatibility make it a flexible and effective option for publishers with global audiences.
Mobile video advertising is the bedrock of modern game and app monetization. Widespread device and OS compatibility make it a flexible and effective option for publishers with global audiences.
Mobile video advertisements are full-screen ad placements deployed within a host app that last up to 30 seconds and often terminate with an interactive end card. They are an evolution of the static interstitial ad format most common in the early days of mobile, reimagined to fit modern device capabilities and advertiser needs.
Mobile video ads can either be triggered by the publisher in an interstitial fashion or deployed via opt-in placements, in which users elect to view the ads in exchange for a reward. These rewards are typically in-app currency which can be used to further engage with the host app. These types of placements are known as rewarded video ads.
Regardless of implementation style, all video ad placements are most effective when placed at natural transition points during an app’s engagement loop. For a hyper-casual game that employs an interstitial video ad placement, this could mean the ad is displayed between levels or gameplay activities and not during gameplay, ensuring a positive user experience while maximizing opportunities for ad revenue.
Mobile video ads are one of the highest performing advertising options for mobile publishers, generating high eCPMs in all major marketers throughout 2017 and 2018. Developers and publishers have seen the following benefits from implementing mobile video ads:
Higher Payouts For Publishers
Mobile video ads are among the best performing ad formats on the market, producing high levels of user engagement and resulting ad revenue. eCPMs depend heavily on audience location, but Tapjoy mobile video ads generate an average $10.80 eCPM in the US.
Global Scale
Mobile video ads are compatible with the majority of current and legacy Android and iOS software versions and devices, allowing publishers to generate revenue from audiences anywhere in the world.
Placement Affects Performance
Game and app publishers are free to integrate rewarded and non-rewarded video placements strategically, resulting in higher levels of ad revenue. Rewarded video ads in particular can be integrated directly into engagement loops to produce unparalleled levels of engagement, resulting in higher eCPMs.
- Never deploy a mobile video ad the moment an app opens or during a core engagement loop.
- Deploy mobile interstitial video ads during natural breaks or transitions in the app experience.
- Don’t overuse interstitial video ads — let users complete certain key activities before following up with another advertisement.
- Always provide a clear option for users to close a mobile video ad if they don’t wish to engage with it.
Mobile video ads are one of the core advertising formats supported by the Tapjoy mobile monetization platform. No matter what game or app category you work in, our platform has all the tools you need to maximize your ad revenue using interstitial or rewarded video ads.
Mobile video ads are just one part of the Tapjoy mobile monetization platform that ensures you’re generating the most revenue for your mobile app portfolio. Click the button below to connect with a monetization expert who can help you start driving more ad revenue with an ad monetization strategy that’s right for your business.
