HOW TAPJOY MOBILE VIDEO ADS WORK
Mobile video ads appear at natural breaks in content or through opt-in rewarded placements.
Videos render full-screen and play for up to 30s. Countdown timers and x-buttons are clearly visible.
The user completes the video and sees a visual end card with custom brand imagery and a clear CTA. Conversion occurs on video completion.
For rewarded placements, users receive virtual currency. Further engagement with a playable unit is opt-in added value.
MOBILE VIDEO AD FEATURES
Tapjoy mobile video ads only appear in premium mobile apps. Optimize your campaign even further by tailoring the publisher list to match your brand requirements and appeal to your audience.
User-First Ad Interface
Even non-rewarded video ads put the user first by providing a full-screen experience that can be exited at any time. A countdown timer is always visible, and videos close with a visually appealing end card.
Easily A/B test different mobile video ad styles, lengths, and creative assets to maximize performance. Experiment with static and gallery end cards to see what drives the highest post-view click-through rate.
IS MOBILE VIDEO ADVERTISING RIGHT FOR YOU?
REACH YOUR CORE DEMOGRAPHIC
Does your target audience play mobile games?
In-app mobile video advertising reaches nearly every demographic imaginable. Your target audience likely engages with mobile games regularly and completes transactions on their mobile devices. If you’re a mobile game advertiser, in-app video is also an ideal way to reach avid gamers.
STRETCH YOUR BUDGET FURTHER
Are you looking for a cost-effective channel?
On the Tapjoy network, advertisers pay only for completed video views — not impressions. Because in-app is still an emerging channel, it’s also easy to scale your campaign and reach an unsaturated audience. That’s how to make the most of your ad budget.
BOOST BRAND AFFINITY
Do you care about the user experience?
Tapjoy’s rewarded mobile video ads render full-screen and are fully skippable, which matters in our increasingly chaotic digital world. Users have the choice to watch, which increases brand affinity. Each ad is accompanied by visually appealing end cards, which naturally encourage CTA clicks.
LEVEL UP WITH INTERACTIVE END CARDS
Mobile video advertising is an industry staple, but Interactive End Cards can help you make an even greater impact. IEC ads pair video with interactive mini-games to increase consumer engagement and make a striking impression.