MOBILE ADVERTISING THAT WORKS

FOR MOBILE GAME ADVERTISERS

– Access 1B+ mobile gamers
– Reward meaningful engagement
– Only pay for conversions

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How it works

PERFORMANCE PRICING

Offerwall Campaigns

COST PER ENGAGEMENT

An offerwall is an in-app hub of rewarded advertising offers. Users choose to engage with offers in exchange for virtual currency. The format may be tailored to any app with a virtual economy.

Learn about CPE →

MULTI-REWARD COST PER ENGAGEMENT

Push user acquisition even further by setting multiple reward checkpoints within a single offer. Progressive rewards encourage deeper funnel engagements

Learn about MR CPE →.

Mobile Video Campaigns

COST PER COMPLETED VIEW

Don’t pay for partial views, or worse yet, impressions. With Tapjoy Rewarded Video, you pay only when real users view your ad in its entirety.

LEARN ABOUT Mobile Video Ads

VIDEO TO INTERACTIVE END CARD

Make your ad even more memorable by adding an Interactive End Card after the rewarded video. The ad unit supports playables, mini-games, gifs, and more.

Learn about Interactive End Cards →

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WHAT OUR PARTNERS HAD TO SAY

“CPE brings us better user retention and ROAS, It’s working so wonderfully for our games and we will always consider Tapjoy a top partner.”

Daphne Li User Acquisition Director

“CPE is one of our most effective ad units when it comes to ROAS so we’re delighted to see continued investment in the product… Multi-Reward CPE also allows us to scale our UA campaigns while reducing the number of live offers we have to manage day-to-day.”

Magda Z. Senior User Acquisition Manager

“Multi-Reward CPE has enabled us to reach new, high-value users, bringing us quality and scale. Since implementing Multi-Reward Engagements, we’ve almost doubled the number of new players in Rise of Kingdoms, and we’re seeing higher conversion rates and ROI.”

Shi Tang Head of Global Traffic Development

“When we launched our first CPE campaigns, we immediately saw healthy profitability margins. These strong results allowed us to scale to the point where our CPE offers far outspend our CPI campaigns on the network today.”

William Grigat User Acquisition Manager

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How we compare

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GLOBAL REACH

⅓ of the Tapjoy audience does not use Facebook or Instagram on a daily basis. 80% play mobile games every day.

Instantly reach a massive audience of mobile gamers on the Tapjoy network. Acquire high-quality users and create deeper engagement funnels that get long-term results.

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QUALITY ENGAGEMENTS

⅔ of our audience prefers Tapjoy’s rewarded ad experience over Facebook, Instagram, and Twitter paid ads.

Interruption-based advertising is on the decline. On the Tapjoy Offerwall, users have the choice to voluntarily engage with ads that interest them in exchange for a reward. The result is that your best users come to you.

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USER ACQUISITION COST

Performance pricing means that our partners only pay for ads that work.

With performance pricing, you only pay for ads that get the desired result. That means you can test new strategies and change gears without sacrificing ROAS.

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LAUNCH A USER ACQUISITION CAMPAIGN, RISK FREE

Choose your user acquisition KPIs, test out diffKeyword addederent events and creative formats, and find the strategy that works for you on the Tapjoy Offerwall.

1. No minimum test budget

2. Dedicated mobile strategist

3. Guided setup and reporting

4. See results in 48 hours (yes, really!)

5. Easily optimize for quality and scale

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“CPE is absolutely one of the more effective ad forms we have used so far. Based on the performance, we have plans to introduce it to our new games going forward.”

Mandy Zhang Marketing Director, Mechanist Games

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MobileVoice™ Market Research

THE ULTIMATE OFFERWALL GUIDE

88% of users like having rewarded ads alongside the option of in-app purchases

Cost Per Engagement offers account for 84.5% of publisher earnings on Android and CVRs are climbing.

45% of users said that if a mobile game removed its offerwall, they would stop playing after they ran out of virtual currency.

Download the Guide

READY TO GET STARTED?

Get in the ROAS mindset. Run rewarded ads through Tapjoy and pay only for completed in-app engagements.

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