How it works
PERFORMANCE PRICING
Offerwall Campaigns
COST PER ENGAGEMENT
An offerwall is an in-app hub of rewarded advertising offers. Users choose to engage with offers in exchange for virtual currency. The format may be tailored to any app with a virtual economy.
MULTI-REWARD COST PER ENGAGEMENT
Push user acquisition even further by setting multiple reward checkpoints within a single offer. Progressive rewards encourage deeper funnel engagements
Mobile Video Campaigns
COST PER COMPLETED VIEW
Don’t pay for partial views, or worse yet, impressions. With Tapjoy Rewarded Video, you pay only when real users view your ad in its entirety.
VIDEO TO INTERACTIVE END CARD
Make your ad even more memorable by adding an Interactive End Card after the rewarded video. The ad unit supports playables, mini-games, gifs, and more.
How we compare
GLOBAL REACH
⅓ of the Tapjoy audience does not use Facebook or Instagram on a daily basis. 80% play mobile games every day.
Instantly reach a massive audience of mobile gamers on the Tapjoy network. Acquire high-quality users and create deeper engagement funnels that get long-term results.
QUALITY ENGAGEMENTS
⅔ of our audience prefers Tapjoy’s rewarded ad experience over Facebook, Instagram, and Twitter paid ads.
Interruption-based advertising is on the decline. On the Tapjoy Offerwall, users have the choice to voluntarily engage with ads that interest them in exchange for a reward. The result is that your best users come to you.
USER ACQUISITION COST
Performance pricing means that our partners only pay for ads that work.
With performance pricing, you only pay for ads that get the desired result. That means you can test new strategies and change gears without sacrificing ROAS.
LAUNCH A USER ACQUISITION CAMPAIGN, RISK FREE
Choose your user acquisition KPIs, test out diffKeyword addederent events and creative formats, and find the strategy that works for you on the Tapjoy Offerwall.
1. No minimum test budget
2. Dedicated mobile strategist
3. Guided setup and reporting
4. See results in 48 hours (yes, really!)
5. Easily optimize for quality and scale
Run a test“CPE is absolutely one of the more effective ad forms we have used so far. Based on the performance, we have plans to introduce it to our new games going forward.”
MobileVoice™ Market Research
Modern Mobile Gamer™ 2021 Holiday Booklet
Consumers’ top gifting categories & planned purchasing habits — 42% plan to spend more this year
Holiday mobile gaming habits & the influence of in-game ads on holiday shopping
When they’re buying: 76% said Black Friday, but how does that compare to Cyber Monday?
