How it works
MOBILE MONETIZATION STRATEGIES
Set custom targets for in-app engagement. You pay only at the predetermined checkpoint of your choosing, such as a game tutorial or level completion.
A mobile monetization staple, rewarded video lets publishers engage users with video ads at key breaks in gameplay. In exchange, users receive virtual currency to help them keep playing.
Interstitial video renders full-screen at natural transition points in apps or games. The UI includes a timer and optional x-button to enable skippability.
WHAT OUR PARTNERS HAD TO SAY
“With the integration of the Tapjoy offerwall, we experienced a significant boost in our revenue. Not only were the short-term offers well-received by players, the switch didn’t increase churn rate, and DAU remained steady.”
“Promoting the offerwall paid off for us. The majority of our offerwall users are non-payers, so even if some IAP revenue is lost, the net result is undoubtedly positive.”
“Tapjoy Currency Sales provide a great way for us to boost ad revenue. In the last sale, we achieved an impressive 3.6x increase in revenue…Best of all, we continue to see the positive effects on ad revenue in the aftermath of a sale too.”
HOW WE COMPARE
15% of the top 100 grossing apps use offerwalls to monetize their users. We lead the industry in terms of eCPMs.
Roughly 15% of the top 100 grossing apps use offerwalls. That figure expands to 25% for top-grossing mobile games. Tapjoy is the industry leader in the offerwall category, with eCPMs for Android in the US exceeding $1,000.
We design fully custom, native offerwall deployments that drive up to 30% more revenue than generic alternatives.
We’ve heard the impact of custom deployments firsthand from partners that switched to Tapjoy. A custom offerwall provides an integrated user experience and boosts conversions.
Users prefer the Tapjoy Offerwall because of the quality and variety of offers.
When publishers around the world adopt the Tapjoy Offerwall, the feedback is the same: Users love it. We offer innovative formats like Multi-Reward Cost Per Engagement, which help our offerwall drive more revenue than those that lack this functionality — in some cases, up to 50%.
MobileVoice™ Market Research
THE ULTIMATE OFFERWALL GUIDE
88% of users like having rewarded ads alongside the option of in-app purchases
Cost Per Engagement offers account for 84.5% of publisher earnings on Android, and CVRs are climbing.
45% of users said that if a mobile game removed its offerwall, they would stop playing after they ran out of virtual currency.