How it works
MOBILE MONETIZATION STRATEGIES
THE OFFERWALL
Set custom targets for in-app engagement. You pay only at the predetermined checkpoint of your choosing, such as a game tutorial or level completion.
REWARDED VIDEO
A mobile monetization staple, rewarded video lets publishers engage users with video ads at key breaks in gameplay. In exchange, users receive virtual currency to help them keep playing.
INTERSTITIAL VIDEO
Interstitial video renders full-screen at natural transition points in apps or games. The UI includes a timer and optional x-button to enable skippability.
HOW WE COMPARE

TRUSTED PARTNER
15% of the top 100 grossing apps use offerwalls to monetize their users. We lead the industry in terms of eCPMs.
Roughly 15% of the top 100 grossing apps use offerwalls. That figure expands to 25% for top-grossing mobile games. Tapjoy is the industry leader in the offerwall category, with eCPMs for Android in the US exceeding $1,000.

CUSTOM OPTIMIZATIONS
We design fully custom, native offerwall deployments that drive up to 30% more revenue than generic alternatives.
We’ve heard the impact of custom deployments firsthand from partners that switched to Tapjoy. A custom offerwall provides an integrated user experience and boosts conversions.

INNOVATIVE FORMATS
Users prefer the Tapjoy Offerwall because of the quality and variety of offers.
When publishers around the world adopt the Tapjoy Offerwall, the feedback is the same: Users love it. We offer innovative formats like Multi-Reward Cost Per Engagement, which help our offerwall drive more revenue than those that lack this functionality — in some cases, up to 50%.

MobileVoice™ Market Research
THE ULTIMATE OFFERWALL GUIDE
88% of users like having rewarded ads alongside the option of in-app purchases
Cost Per Engagement offers account for 84.5% of publisher earnings on Android, and CVRs are climbing.
45% of users said that if a mobile game removed its offerwall, they would stop playing after they ran out of virtual currency.