MOBILE-FIRST MARKET RESEARCH

MOBILEVOICE® MARKET RESEARCH

Product Description

Market Research designed for the mobile consumer. MobileVoice® reimagines the market research experience by natively rewarding engagement and reaching consumers wherever they go through their mobile devices.

Research Benefits

  • Mobile-first approach
  • Global reach and scale
  • Rewarded survey model
  • Flexible pricing
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HOW MOBILEVOICE® WORKS

Step 1

A consumer plays a mobile game and chooses to complete an action in exchange for in-game rewards.

Step 2

The consumer views available offers in the Tapjoy Offerwall, a hub of rewarded offers from researchers and advertisers.

Step 3

The consumer has the flexibility to choose offers of interest, and selects the MobileVoice option.

Step 4

The consumer completes profiling questions to ensure they are targeted with relevant surveys. Those that don’t qualify receive a partial reward.

Step 5

After completing these questions, qualified respondents view the MobileVoice® page and choose from a variety of targeted surveys.

Step 6

Qualified respondents complete the survey, receive the full reward, and return to MobileVoice®. They can continue to take surveys from there.

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MOBILEVOICE® FEATURES

Authentic Mobile Insights

Run custom ad hoc surveys at scale to yield valuable information about consumer behavior, preferences, and demographics.

Global Reach

Unlike traditional surveys, MobileVoice® reaches consumers where they spend their time, targeting mobile users in 16 countries (and counting).

API Integrations

Instantly expand your reach with a seamless API integration through MobileVoice.

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IS MOBILEVOICE® RIGHT FOR YOU?

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INDUSTRY-LEADING INSIGHTS

Do you want custom-built surveys with scalable insights?

No matter what you’re looking for, MobileVoice® has something for everyone looking to learn about the modern mobile consumer. Gain valuable knowledge from a wide network of engaged mobile users.

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AUTHENTIC RESULTS

Are you tired of surveys that result in poor response quality or fraud?

The market research industry has been slow to adapt to modern technology and modern consumer behavior. Unlike traditional surveys that yield poor or fraudulent results, MobileVoice taps into consumers’ love for their smartphones and rewards them to encourage accurate results.

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MASSIVE REACH

Do you want to broaden your reach?

The MobileVoice® panel already consists of over 50 million members from 16 countries, many of whom can’t be reached by traditional survey panels.

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WHAT OUR PARTNERS HAD TO SAY

“Tapjoy’s reach is truly remarkable, but perhaps equally impressive is the consistent quality of research sample MobileVoice produces from its vast global network. The MobileVoice team is an important Lucid partner and has proven to be nimble and responsive to the needs of Lucid Marketplace buyers.”

Katy Mallios Director, Supply

“We find Offerwall users to be higher quality than users sourced from typical reward websites or panels. We’ve found that being rewarded with in-app rewards rather than cash or gift cards makes the offers less tempting to fraudulent users. We find that we have better-engaged users and fewer bots with Tapjoy’s users.”

Leah Griswold Commercial Director, Programming Sampling

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PANEL BOOK

WELCOME TO BE MOBILE ERA, WHERE CONSUMERS HAVE A VOICE

Exclusive audiences: Unique, profiled, authentic

MobileVoice® recruits its panel exclusively through our accredited publisher network of high-quality mobile apps, enabling you to access 50+ MM unique respondents.

Mobile global reach: Largest worldwide

MobileVoice® represents the largest mobile panel on the market. Our network includes quality respondents from nearly 200 countries, wherever people use a smartphone to connect.

High performance: Engagement, volume, scale

Tapjoy ad units are integrated into 20,000+ leading apps and free-top-play games on the App Store and Google Play. This volume equates to high engagement and scalable performance.

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READY TO GET STARTED?

Reach consumers where they spend their time and gain valuable insights from today’s mobile users.

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