Learn How to Navigate Mobile’s New Era with the Offerwall


We surveyed thousands of users and analyzed billions of engagements to explore the biggest trends in mobile advertising.

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What’s in the Guide

Rewarded ads are part of the gaming experience

79.1% of users complete rewarded ads weekly, and 41% complete rewarded ads daily.

Offerwalls deliver ROI for publishers

Top US eCPM rates hit $1500 and an average of $400 across genres on Android.

iOS monetization rates have rebounded

Monetization rates grew 100% since the removal of Cost Per Engagement (CPE) ads.

Multi-Reward CPE is blowing up on Android

Ad spend increased by a whopping 420% YoY.

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