THE TAPJOY ULTIMATE OFFERWALL GUIDE

OFFERWALLS IMPACT ON IAP, ENGAGEMENT & RETENTION

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OVERVIEW

For our Ultimate Offerwall Guide, we analyzed data from over 16,000 Tapjoy Offerwall users and reviewed Offerwall performance across our entire network.

From the data, one fact became clear: Offerwalls provide substantial benefits for developers, users, and advertisers alike. We studied offerwall user behavior and analyzed the relationship between offerwalls and IAP, as well as the format’s impact on user retention. Here are just a few of the insights we uncovered:

OFFERWALLS ARE HERE TO STAY

45% of offerwall users surveyed said they would stop playing a game if the offerwall was removed and they ran out of virtual currency

88% of users like having rewarded ads alongside in-app purchases

Tapjoy publishers that use Offerwall alongside Rewarded Video generate 114% more revenue than those using Rewarded Video alone.

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