For our Ultimate Offerwall Guide, we analyzed data from over 16,000 Tapjoy Offerwall users and reviewed Offerwall performance across our entire network.
From the data, one fact became clear: Offerwalls provide substantial benefits for developers, users, and advertisers alike. We studied offerwall user behavior and analyzed the relationship between offerwalls and IAP, as well as the format’s impact on user retention. Here are just a few of the insights we uncovered: