Mobile gaming is one of the highest-performing app categories, with billions of users playing around the world. As such, finding broad insights about this group is challenging. To help marketers gain a better understanding of the mobile gaming phenomenon and the people driving it, we decided to ask consumers themselves why they play, when they play, what they play, and how they feel when playing.
With our latest Modern Mobile Gamer market report, we reveal:
Nearly 70% of US smartphone owners play mobile games for 55 minutes each day
The most popular mobile games are casual and entertaining, with Puzzle titles ranking above the competition
People of all ages play mobile games, although 23% are aged 55 and up
70% of consumers play mobile games while watching television
If you’d like to better understanding this high-performing mobile market, look no further than Tapjoy’s Modern Mobile Gamer report. Complete the form now to download your copy!