Over 80% of mobile gamers will increase their playtime during the holidays -- but what apps and advertisements will they engage with? Tapjoy recently surveyed over 20,000 mobile users across North America and Europe to better understand their gaming behaviors and ad preferences.
With these results, marketers get answers to the following questions:
How does holiday downtime affect mobile gaming behaviors?
Which ad formats and genres appeal most to gamers during the holidays?
What types of new games are users most likely to download?
If you’re a brand or performance marketer seeking insights on your gaming audience, Tapjoy’s Guide To Holiday Trends is for you. Complete the form now and claim your copy!