Modern Mobile Gamer - The Marketer's Guide to Holiday Trends:

Take Full Advantage Of Increased Mobile Gaming Activity Over The Holidays

Take Full Advantage Of Increased Mobile Gaming Activity Over The Holidays

Over 80% of mobile gamers will increase their playtime during the holidays -- but what apps and advertisements will they engage with? Tapjoy recently surveyed over 20,000 mobile users across North America and Europe to better understand their gaming behaviors and ad preferences.

With these results, marketers get answers to the following questions:


• How does holiday downtime affect mobile gaming behaviors?
• Which ad formats and genres appeal most to gamers during the holidays?
• What types of new games are users most likely to download?
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Over 80% of mobile gamers will increase their playtime during the holidays -- but what apps and advertisements will they engage with? Tapjoy recently surveyed over 20,000 mobile users across North America and Europe to better understand their gaming behaviors and ad preferences.

With these results, marketers get answers to the following questions:


• How does holiday downtime affect mobile gaming behaviors?
• Which ad formats and genres appeal most to gamers during the holidays?
• What types of new games are users most likely to download?