Mobile ads have a major impact on your app, especially in terms of audience behavior and satisfaction. By emphasizing rewarded ads over mandatory experiences, you can offer an improved app experience while engaging more users with app content and ad creative.
With Tapjoy’s latest Modern Mobile Gamer report, marketers and developers can optimize app experiences around the following insights:
Customers prefer rewarded ads over mandatory ads by 4-to-1
A majority of customers are willing to watch 4+ rewarded video ads per day
Humorous videos are the most effective way to get your audience’s attention
If you’re a brand marketer or app developer seeking insights on your gaming audience, this Tapjoy report is for you. Complete the form now to claim your copy!