See how the modern habits of mobile gamers have evolved since 2017

Modern Mobile Gamer® 2022: Game Dev Edition

With insights from 9,000 mobile gamers on the Tapjoy network and comprehensive analysis from our mobile strategists, you’ll learn their spending habits, genre preferences, and how they interact with the mobile ecosystem.

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MMG Dev & UA

What they’re playing

Puzzle is the top genre among all age groups and most loved by parents and Gen X.

When they’re playing

Did you know that 50% of mobile gamers play 10 hours or more every week?

Then and now

Discover the shifting attitudes towards mobile advertising and monetization.

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