App development is big business. Gartner predicted that developers would make $77 billion in the year 2017. And yet, as big as that number sounds, what’s truly remarkable is that nearly every app developer is leaving money on the table. Only 3.5% of app users will actually pay for app content, but there are ways to convert free users to paying customers.
In Tapjoy’s latest strategy report, we look at the following insights and best practices:
70% of “dolphins” have future payment potential, which represents more long-term potential than whales
Not all users are created equal -- building advanced user segments lets you generate more effective marketing strategies
Mobile marketing messaging lets you deliver the right message, to the right user, at the contextually relevant time
With Tapjoy, it’s easier than ever to monetize your customers. Complete the form and find out more today!