OVERVIEW
Take a deep dive into the three major market segments — Millennials, Parents, and High Income Earners — that emerged from Tapjoy’s third edition Modern Mobile Gamer study. The report features insights from over 18,000 survey respondents, helping advertisers zero in on major growth opportunities now that mobile games have truly gone mainstream.
Learn the unique demographics, mobile preferences, and behavioral trends of the Modern Mobile Gamer:
Millennials, Gen Z, parents, and high-income earners are key demographics on the Tapjoy network.
69% say they would rather give up social media or TV than mobile gaming.
72% understand the role advertising plays in allowing games to be free, and actively engage with rewarded ads.
Guide preview
