Maximum Impact Report
Exploring the Effect of Rewarded Ads on User Value
Maximum Impact Report:

Exploring the Effect of Rewarded Ads on User Value

As a user completes more rewarded ads, do they become more valuable to a publisher?

As a user completes more rewarded ads, do they become more valuable to a publisher?

We wanted to know: As a user completes more ads, do they become more valuable to a publisher? Do they spend more? Engage more frequently? And are they more likely to be retained as time goes on? This report examines the relationship between rewarded ad conversions and these key user engagement metrics.
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