Tapjoy’s previous reports have determined that mobile gamers overwhelmingly prefer rewarded ads to mandatory ads. The next step is to take a closer look at the specific impacts rewarded ads have on publisher KPIs -- including in-app purchases, average user spend, 30-day retention, and more.
Tapjoy’s latest Maximum Impact Report reveals the following insights:
Users who engage with rewarded ads are 4.5x more likely to make a purchase
User spend increases an average of 326% after engaging with rewarded ads
30-day retention increases 3-5x among those who engage with rewarded ads
User sessions increase 34% after engaging with a rewarded ad
If you’re a game developer looking to optimize your app experience, this Tapjoy report is for you. Complete the form now to claim your copy!