Maximum Impact Report – Impact of Rewarded Ads on IAP Retention and Engagement
Optimize Your Games For Maximum IAP Engagement and Retention

rewarded ads IAP retention engagement
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Maximum Impact Report – Impact of Rewarded Ads on IAP Retention and Engagement:

Optimize Your Games For Maximum IAP Engagement and Retention

rewarded ads IAP retention engagement

Tapjoy’s previous reports have determined that mobile gamers overwhelmingly prefer rewarded ads to mandatory ads. The next step is to take a closer look at the specific impacts rewarded ads have on publisher KPIs -- including in-app purchases, average user spend, 30-day retention, and more.
Tapjoy’s previous reports have determined that mobile gamers overwhelmingly prefer rewarded ads to mandatory ads. The next step is to take a closer look at the specific impacts rewarded ads have on publisher KPIs -- including in-app purchases, average user spend, 30-day retention, and more.
Tapjoy’s latest Maximum Impact Report reveals the following insights:

  • Users who engage with rewarded ads are 4.5x more likely to make a purchase

  • User spend increases an average of 326% after engaging with rewarded ads

  • 30-day retention increases 3-5x among those who engage with rewarded ads

  • User sessions increase 34% after engaging with a rewarded ad

  • And more
  • If you’re a game developer looking to optimize your app experience, this Tapjoy report is for you. Complete the form now to claim your copy!