Rewarded ads are among the most effective monetization solutions available, did you know that they can also benefit retention? This report analyzes large volumes of Tapjoy data, showing how different ad types affect retention and what best strategies ultimately increase engagement. Once finished, you’ll have a better understanding of how to optimize your rewarded ad experience.
Tapjoy’s latest Maximum Impact Report reveals the following insights:
Rewarded ads can drive up to a 4x increase in retention
Players who watch just one rewarded video have a 30-day retention rate of 52%
Completing a single rewarded full-screen interstitial increases retention 300% over the average
If you’re an app marketer or game developer looking to maximize the impact of rewarded ads on your user base, this report is for you. Complete the form now to claim your copy!