Maximizing Branded Apps
What Brands Can Learn from Developers about App Engagement & Retention
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Maximizing Branded Apps:

What Brands Can Learn from Developers about App Engagement & Retention

Brands looking at the landscape for “best practices” might be surprised to discover that one group of app developers has been studying, testing, and optimizing app usage for years: game developers.
Brands looking at the landscape for “best practices” might be surprised to discover that one group of app developers has been studying, testing, and optimizing app usage for years: game developers.
We wanted to share some insights we’ve gathered to help brands optimize the engagement and retention of their mobile app users.
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