Maximizing Branded Apps: What Brands Can Learn from Developers about App Engagement & Retention
Optimize Brand Engagement And Retention For Mobile App Users

maximizing branded apps
Maximizing Branded Apps: What Brands Can Learn from Developers about App Engagement & Retention:

Optimize Brand Engagement And Retention For Mobile App Users

maximizing branded apps

Brands looking at the mobile landscape for “best practices” might be surprised to discover that one group of app developers has been studying, testing, and optimizing app usage for years: game developers. Tapjoy has worked with thousands of mobile games and other types of apps over the years to help them acquire, engage, and retain app users. In that time the company has identified many best practices to help get the most lifetime value from an application’s user base.
Brands looking at the mobile landscape for “best practices” might be surprised to discover that one group of app developers has been studying, testing, and optimizing app usage for years: game developers. Tapjoy has worked with thousands of mobile games and other types of apps over the years to help them acquire, engage, and retain app users. In that time the company has identified many best practices to help get the most lifetime value from an application’s user base.
In Tapjoy’s Maximizing Branded Apps market report, we’ll share the following insights:

  • Android and iOS users spend 32% of app time playing mobile games

  • Push notifications are especially effective when deployed 3-7 days after installation, but should only be used when appropriate

  • 43% of users use branded apps to stay informed about brands, products, stores, or companies

  • 52% of consumers were more interested in buying from a company after using their branded app
  • To find out more best practices and app optimization strategies, download Tapjoy’s latest report today. Complete the form and claim your copy!