Brands looking at the mobile landscape for “best practices” might be surprised to discover that one group of app developers has been studying, testing, and optimizing app usage for years: game developers. Tapjoy has worked with thousands of mobile games and other types of apps over the years to help them acquire, engage, and retain app users. In that time the company has identified many best practices to help get the most lifetime value from an application’s user base.
In Tapjoy’s Maximizing Branded Apps market report, we’ll share the following insights:
Android and iOS users spend 32% of app time playing mobile games
Push notifications are especially effective when deployed 3-7 days after installation, but should only be used when appropriate
43% of users use branded apps to stay informed about brands, products, stores, or companies
52% of consumers were more interested in buying from a company after using their branded app
To find out more best practices and app optimization strategies, download Tapjoy’s latest report today. Complete the form and claim your copy!