Leveling Up
A Marketer’s Guide to Win at Mobile Games
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Leveling Up:

A Marketer’s Guide to Win at Mobile Games

  • Who plays mobile games and why marketers should reach them
  • Common misconceptions of
    mobile inventory
  • An overview of mobile ad formats and placement types
  • Case studies from Kellogg’s and
    Fox Studios


  • Who plays mobile games and why marketers should reach them
  • Common misconceptions of
    mobile inventory
  • An overview of mobile ad formats and placement types
  • Case studies from Kellogg’s and
    Fox Studios


Developed by members of the MMA Gaming Committee, this paper is designed to help marketers take advantage of the rapidly growing mobile gaming market. As a member of the MMA, we are offering the report exclusively to Tapjoy clients.
For an access code, please contact your Account Manager.