Growth Advertising That Works
Engage Consumers who Convert
Our Customer Success Stories speak for themselves.
Click on any of the brands below to learn how Tapjoy CPA ads impacted their growth efforts.
As one of the few brands embracing men’s grooming below the belt, MANSCAPED has captured the attention of Millennial and Gen Z consumers — in fact, it’s grown 500% in just two years. To boost brand awareness beyond the US while maintaining profitability, the company partnered with Tapjoy to test CPA campaigns. The goal was to offset risk while MANSCAPED scaled its growth, and the rewarded model would enhance the consumer experience and increase brand affinity. The results were impressive: over 100,000+ net new US customers, 41% CTR, and over 20,000+ new international customers.
As a growing beauty product subscription brand, IPSY found that marketing channels like social media had become oversaturated and expensive. IPSY’s Growth Team decided to explore in-app advertising with Tapjoy. The rewarded ad model increases brand affinity and engagement, making it an advantageous channel amongst steep competition. IPSY launched CPA and CPE campaigns with optimized bidding, targeting subscription purchases and downloads of IPSY’s shopping app. The campaigns saw a 5.37% click-through rate and a quick cancel rate of just 7% — far below the 15% target. The average cost per subscription was 27% below the target threshold.
As a “grape to glass” wine club, Winc faces unique challenges when it comes to brand safety and scale. Its Growth Team constantly tests emerging channels in an effort to reach more 21+ consumers. Rising CACs on Facebook and Google also compelled them to look outside the mainstream. Winc turned to Tapjoy: With in-app CPA ads, the brand could boost scale subscriptions and stretch its ad budget further. With a custom allow list of brand-safe publishers, Winc boosted conversions by 26% and got quick cancellations down to under 20%, all while achieving an average CPS of $75.
As an eco-conscious DTC bedding startup, Looma needed a launch strategy that would guarantee early traction in a hyper-competitive market. As a new brand on the scene, Looma’s founders were eager to introduce Looma to the world while making the most of their ad budget. Tapjoy’s massive audience reach and low-risk CPA model was an optimal solution: It would impact brand awareness at the upfront while increasing sales. Just over a year later, Looma has already made a name for itself. Its CPA campaign drove a 30% increase in first-time purchases, a 25% increase in MoM revenue, and a 10% increase in customer retention.
In 2020, consumers are spending more time on mobile. In fact, 74% of consumers on Tapjoy’s network say they will use their mobile devices for holiday shopping this year.
Our holiday gift to you? Run your first CPA test campaign, on us.
• Offer valid for new Tapjoy partners only
• Deadline to claim offer: November 24, 2020
• Test campaign run period: November – December, 2020
• Includes free consultation with a Tapjoy Mobile Growth Specialist
• Test budget determined by consultation (Up to $5,000)
