Optimize Your Mobile Ads For Halloween Engagement

During Halloween, mobile gamers spend more time playing games -- and that’s no trick! Tapjoy surveyed 12,000 US mobile gamers to better understand the impact of Halloween on our gaming habits.

Did you know that mobile gamers:

• Are 31% more likely to play during Halloween?

• Are 56% more likely to play for up to 4 hours on the big day?

• Are 53% more likely to engage with rewarded ads this season?

• Are 33% more likely to purchase costumes and candy using their smartphones?

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During Halloween, mobile gamers spend more time playing games -- and that’s no trick! Tapjoy surveyed 12,000 US mobile gamers to better understand the impact of Halloween on our gaming habits.

Did you know that mobile gamers:

• Are 31% more likely to play during Halloween?

• Are 56% more likely to play for up to 4 hours on the big day?

• Are 53% more likely to engage with rewarded ads this season?

• Are 33% more likely to purchase costumes and candy using their smartphones?