OVERVIEW
New data confirms, in-app ads generate strong returns for DTC brands.
Tapjoy’s fifth edition Modern Mobile Gamer research focuses on four market segments with major DTC purchasing power: Gen Z, Millennials, Parents and High-Income Earners. This Direct-to-Consumer Retail Report features insights from over 11,000 mobile consumers, uncovering their attitudes and appetites for DTC products and services.
High Purchase Intent For DTC Brands
70% of mobile consumers are interested in trying a new subscription product or service
More than 80% already subscribe to at least one lifestyle or clothing service
The most valuable market segments are looking for personalized service offerings
Guide preview
