2020 Direct-to-Consumer Retail Report

Modern Mobile Gamers Drive DTC Retail Growth

New data confirms, in-app ads generate strong returns for DTC brands.

Tapjoy’s fifth edition Modern Mobile Gamer research focuses on four market segments with major DTC purchasing power: Gen Z, Millennials, Parents and High-Income Earners. This Direct-to-Consumer Retail Report features insights from over 11,000 mobile consumers, uncovering their attitudes and appetites for DTC products and services. Here’s a few high-level trends:

High Purchase Intent For DTC Brands


70% of mobile consumers are interested in trying a new subscription product or service
More than 80% already subscribe to at least one lifestyle or clothing service
The most valuable market segments are looking for personalized service offerings
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New data confirms, in-app ads generate strong returns for DTC brands.

Tapjoy’s fifth edition Modern Mobile Gamer research focuses on four market segments with major DTC purchasing power: Gen Z, Millennials, Parents and High-Income Earners. This Direct-to-Consumer Retail Report features insights from over 11,000 mobile consumers, uncovering their attitudes and appetites for DTC products and services. Here’s a few high-level trends:

High Purchase Intent For DTC Brands


70% of mobile consumers are interested in trying a new subscription product or service
More than 80% already subscribe to at least one lifestyle or clothing service
The most valuable market segments are looking for personalized service offerings