Mobile games are one of the most powerful ways to connect with mothers this back-to-school season.
Did you know the following about mobile gaming mothers?
• 62% use mobile apps for back-to-school shopping
• 45% would rather give up social media apps than mobile games.
• 70% expect to shop with 2-5 different retailers.
• Mothers prioritize shopping for clothing, classroom supplies, backpacks, and lunch boxes.