Free-to-play mobile games are a popular app category -- one that’s seen increased competition in recent years. App developers can improve their performance by implementing app monetization strategies that put users first. Tapjoy’s seven best practices will help users feel more engaged while boosting your overall revenue.
Here are just a few insights Tapjoy explores in this report:
Users who engaged with rewarded ads showed 25% higher engagement and 25% churn reduction
Currency sales and IAP promotions can boost revenue by 113%
Special rewards and incentives double 1-day retention, while increasing 7-day retention by 50%
To find out more effective app monetization strategies, download Tapjoy’s latest report today. Complete the form and claim your copy!