Rewarded Video Ads Increase Engagement, Retention, And Revenue

Rewarded video ads let mobile developers monetize apps while maximizing user engagement and increasing IAP revenue. An opt-in delivery system enhances the experience by ensuring customers benefit from views while letting them choose when impressions are delivered.

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WHAT ARE REWARDED VIDEO ADS?

Video advertising has been a part of mobile marketing for the majority of its lifetime. Rewarded videos are ad units that go a step further by offering users a measurable benefit in exchange for viewing them. Common examples of rewards include in-app currency, bonuses, or other premium content. Rewarded videos are most commonly deployed within mobile games where watching them provides an immediate benefit.

Rewarded videos can be deployed within your apps using a variety of methods — such as through offerwalls or native integrations — provided users are given the opportunity to opt-in to the viewing experience. This unique style of value-exchange advertising makes rewarded videos an ideal method for monetizing apps that benefits players, developers, and advertisers alike while ensuring the best possible user experience.

Why Use Rewarded Video?

Unlike traditional forms of mobile advertising, rewarded video ads benefit the user and publisher. The format encourages users to engage with in-app placements as a means of accruing virtual goods and/or currency, while its opt-in nature ensures interactions take place at a convenient time. Developers and advertisers benefit from standard app monetization features, which are maximized by regular interactions with retained users.

Developers and publishers that implement rewarded videos have seen the following measurable benefits

Increased Engagement And Session Time

After a single rewarded video engagement, a higher percentage of users are likely to spend more time engaged with the app due to the fact that they have accrued digital currency that permits engagement with premium content.

Better Retention

Properly implemented, rewarded video placements can become a core aspect of an game or apps primary engagement loop. When paired with optimal cooldowns, rewarded videos can be used to foster scheduled engagement habits, leading to improved retention metrics across the board.

Increased Ad Revenue

Rewarded video doesn’t just increase overall ad revenue, it tends to provide one of the highest eCPMs for app developers and publishers, though rates depend largely on audience location. In the US, Tapjoy rewarded videos generate an average eCPM of $14.50. This is thanks largely to the fact that Impressions are delivered to users that expect to view content rather than being surprised by it.

Higher Conversion and IAP Spend

After gaining premium content from rewarded videos, a higher volume of players are more willing to purchase in-game currency and bonuses due directly to the fact that they’ve been able to sample premium content and effectively qualify its value. We also found that Publishers who leverage Rewarded Video in combination with Mobile Offerwalls see 114% more revenue than those who use Rewarded Video alone.

Are Rewarded Videos Right For You?

Rewarded videos can be used for any app, but are most effective in mobile games with free-to-play elements. If you’re a F2P game developer, chances are your portfolio would benefit from rewarded videos.
Rewarded videos are an ideal format for introducing users to premium content such as in-app currency or in-game items. Use them if your game or app leverages
a tiered currency system in its virtual economy.
Most apps that already make use of video ads through interstitial placements, offerwalls, or other placements can easily transition a rewarded video format.

How Can You Implement Rewarded Videos?

The Tapjoy SDK contains comprehensive video advertising capabilities for developers, including interstitial and rewarded video formats. Developers and publishers looking to implement rewarded videos in their apps can take advantage of our plug and play solutions today and start generating more ad revenue.

Rewarded video is just one part of the Tapjoy mobile monetization platform that ensures you’re generating the most revenue for your mobile app portfolio.