Mechanist Games, one of China’s fastest-growing mobile game publishers, has consistently generated impressive revenue with its flagship title, Game of Sultans. Mechanist Games had seen most of its success in countries such as Turkey and Russia. To launch its next growth stage, it decided to take on the industry’s most competitive market: the United States.
Given the high cost of user acquisition in the US, Mechanist decided to leverage rewarded advertising. It had found that this strategy to yield positive ROAS in other regions. With a high bid and a big budget, the Mechanist team was optimistic that they could capture valuable, engaged users, even in this competitive space.
“CPE is absolutely one of the more effective ad forms we have used so far, based on the performance we have plans to introduce it to our new games going forward.”Mandy Zhang
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