Since 2015, Russian game developer and publisher Full HP has been creating mobile shooter titles like Blocky Cars and Mad GunZ. The studio has developed a healthy portfolio on both the iOS App Store and Google Play in just a few years.
In 2019, Full HP switched to Tapjoy after running an A/B test with its existing offerwall provider which showed a lift in revenue and user preference for the Tapjoy offerwall.
• Boost Offerwall revenue
• Improve user experience
“With the integration of the Tapjoy offerwall, we experienced a significant boost in our revenue. Not only were the short-term offers well-received by players, the switch didn’t increase churn rate and DAU remained steady.”Murad Musakaev
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