INTERSTITIAL VIDEO FEATURES
The full-screen videos appear at natural transition points in an app or game, such as after a level.
The user interface includes a timer and an optional X-button to make ads skippable.
Users prefer ads that don’t interrupt their gameplay or app usage. Video ads are also the most popular ad unit around.
Interstitial video ads are available in traditional waterfall or programmatic options.
IS INTERSTITIAL VIDEO RIGHT FOR YOU?
NAIL THE TIMING
Does your app have natural breakpoints?
You don’t need an in-app economy for interstitial video — just natural breaks between content to serve up unobtrusive ads or gated premium content.
Do you want to boost ARPDAU?
With interstitial video, you can monetize non-paying users and unlock new revenue streams.
Are you invested in the user experience?
It’s tough to balance mobile ads with a positive user experience. Test accordingly to better understand how many ads to show each user per session.