How it works
PERFORMANCE PRICING
COST PER ACTION
Only pay on completion of your target action. There are only two possible outcomes: The user completes your action (mission accomplished!) or you don’t pay.
COST PER ENGAGEMENT
Set custom targets for in-app engagements. You pay only at the checkpoint of your choosing, such as the post-install account registration or the first in-app order.
COST PER COMPLETED VIEW
Pay only for completed video views, never partial views or impressions. Achieve brand awareness at scale and account for every penny of your ad budget.
HOW WE COMPARE
DIVERSIFICATION STRATEGY
⅓ of the Tapjoy audience does not use Facebook or Instagram on a daily basis. 80% play mobile games every day.
Expanding your marketing channels in-app allows you to outpace the competition and get in front of new customers. More than one billion people regularly engage with our mobile ads, so finding your brand’s perfect audience won’t be a problem.
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ALTERNATIVE TO SOCIAL MEDIA ADS
⅔ of our audience prefers Tapjoy’s rewarded ad experience over Facebook, Instagram, and Twitter paid ads.
With declining consumer attitudes towards interruption-based advertising, opt-in formats offer a powerful alternative. Our partners have found that mobile app users are more attentive and receptive to advertising than mobile web users.
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PROVEN PERFORMANCE
76% of our audience say they engage with one to six Tapjoy ad offers daily.
We optimize at the app level to ensure your ads are only shown to consumers who are a good match for your product. Direct response ads thrive in our opt-in consumer-first ad environment, leading to deeper funnel engagements and increased conversions.
Learn moreCustomer success video
MANSCAPED scales first-time purchases, gaining over 120K+ new customers with Tapjoy CPA advertising.
LAUNCH A GROWTH CAMPAIGN, RISK-FREE
Tapjoy’s performance pricing means you only pay for ads that deliver results. We make our testing process easy, so you can max out ROAS without the stress and hassle of expensive, time-consuming trial-and-error methods.
1. No minimum test budget
2. Dedicated mobile strategist
3. Guided setup and reporting
4. See results in 48 hours (yes, really!)
5. Easily optimize for quality and scale
Run a test“At Winc, we always have a test-and-learn mindset. The team at Tapjoy shares that mindset — through testing, we were able to optimize our messaging and implement custom targeting. Now our DR offers deliver consistent results.”
MobileVoice™ Market Research
2021 Modern Mobile Gamer™ Holiday Booklet
Consumers’ top gifting categories & planned purchasing habits — 42% plan to spend more this year
Holiday mobile gaming habits & the influence of in-game ads on holiday shopping
When they’re buying: 76% said Black Friday, but how does that compare to Cyber Monday?
