Growth Marketer

How it works

PERFORMANCE PRICING

COST PER ACTION

Only pay on completion of your target action. There are only two possible outcomes: The user completes your action (mission accomplished!) or you don’t pay.

Learn about CPA →

COST PER ENGAGEMENT

Set custom targets for in-app engagements. You pay only at the checkpoint of your choosing, such as the post-install account registration or the first in-app order.

Learn about CPE →

COST PER COMPLETED VIEW

Pay only for completed video views, never partial views or impressions. Achieve brand awareness at scale and account for every penny of your ad budget.

Learn about Mobile Video Ads →

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WHAT OUR PARTNERS HAD TO SAY

“The CPA method of bidding is completely unique to Tapjoy. It allows you to pay only for completed purchases, so it was a no-brainer for us. We have the benefits of brand awareness within the app, but also the unique offering of rewards for users to purchase MANSCAPED products.”

Jessica Carlson Paid Media Manager, MANSCAPED

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“Consumers are highly attentive and engaged on mobile, which is why in-app advertising is such a successful marketing strategy. With Tapjoy, we were able to scale our DR offer for the 21+ audience AND keep our CPS in target range while improving our LTV”

Rohan Panjiar Director of Performance Marketing, Winc

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“We find Offerwall users to be higher quality than users sourced from typical reward websites or panels. We’ve found that being rewarded with in-app rewards rather than cash or gift cards makes the offers less tempting to fraudulent users. We find that we have better-engaged users and fewer bots with Tapjoy’s users”

Alessandra Sales VP of Growth, IPSY

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“What attracted us to mobile in-app marketing, particularly through Tapjoy, was the sheer number of eyeballs. We were able to raise brand awareness, which is huge for a new company. So mobile was a huge part of our strategy right from the start, particularly when it came to getting our name out there.”

Denver Rayburn CEO & Co-founder, Looma

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HOW WE COMPARE

DIVERSIFICATION STRATEGY

⅓ of the Tapjoy audience does not use Facebook or Instagram on a daily basis. 80% play mobile games every day.

Expanding your marketing channels in-app allows you to outpace the competition and get in front of new customers. More than one billion people regularly engage with our mobile ads, so finding your brand’s perfect audience won’t be a problem.

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ALTERNATIVE TO SOCIAL MEDIA ADS

⅔ of our audience prefers Tapjoy’s rewarded ad experience over Facebook, Instagram, and Twitter paid ads.

With declining consumer attitudes towards interruption-based advertising, opt-in formats offer a powerful alternative. Our partners have found that mobile app users are more attentive and receptive to advertising than mobile web users.

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PROVEN PERFORMANCE

76% of our audience say they engage with one to six Tapjoy ad offers daily.

We optimize at the app level to ensure your ads are only shown to consumers who are a good match for your product. Direct response ads thrive in our opt-in consumer-first ad environment, leading to deeper funnel engagements and increased conversions.

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Customer success video

MANSCAPED scales first-time purchases, gaining over 120K+ new customers with Tapjoy CPA advertising.

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LAUNCH A GROWTH CAMPAIGN, RISK-FREE

Tapjoy’s performance pricing means you only pay for ads that deliver results. We make our testing process easy, so you can max out ROAS without the stress and hassle of expensive, time-consuming trial-and-error methods.

1. No minimum test budget

2. Dedicated mobile strategist

3. Guided setup and reporting

4. See results in 48 hours (yes, really!)

5. Easily optimize for quality and scale

Run a test

“At Winc, we always have a test-and-learn mindset. The team at Tapjoy shares that mindset — through testing, we were able to optimize our messaging and implement custom targeting. Now our DR offers deliver consistent results.”

Rohan Panjiar Director of Performance Marketing, Winc