If the ad/offer requires an app install, it must be a new install, and must be installed via clicking on the offer to be eligible for reward.
For example, say you click on an offer that requires you to download and sign up for a free trial of Hulu. When reviewing your case, the advertiser must determine where you installed the Hulu app from – for example, whether you clicked through the link in the offer, or went directly to the app store or clicked through from another ad instead. If you received a denial citing this reason, it will be because the advertiser’s records show that you installed Hulu from a different source, such as an ad running on a social media platform (i.e. Facebook or Instagram), an ad offer on a different offerwall, or directly from the app store without having first started from the offer you saw on the Tapjoy offerwall.
The advertiser, not Tapjoy, decides which ad or ad network should get credit for a specific user’s action (like installing their app, or signing up for their service). This decision is called “attribution” (for example, “your install was attributed to Google”). Some advertisers handle attribution directly; others work with vendors called mobile measurement providers, who decide on behalf of the advertiser and report the results to Tapjoy and any other ad networks involved in the ad campaign. Either way, the advertiser, not Tapjoy, makes the decision. This can affect your reward status because if your action is not attributed to the Tapjoy offer, the advertiser will deny you the currency award tied to that offer. If you feel that your action was incorrectly attributed, please contact the advertiser directly.