IN-APP CUSTOMER ACQUISITION

COST PER ACTION ADS

Product Description

CPA advertising is a conversion-driven tactic that doesn’t burn your budget. Engage high-intent shoppers, scale cost-efficiently, and drive positive ROAS.

Advertiser Benefits

  • Only pay for completed conversions
  • Set custom conversion targets
  • Consumer-first ad experience
  • Bigger ROAS opportunities
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HOW TAPJOY CPA ADS WORK

Step 1

The advertiser selects a converting action, such as first-time purchases or subscription sign-ups.

Step 2

Consumers choose to complete ad offers in exchange for in-game rewards in the Tapjoy Offerwall, located natively in the app.

Step 3

The Tapjoy Offerwall is an interactive hub of direct response offers, where consumers select from the featured brands.

Step 4

CPA ads outline steps to complete the converting action, making it clear when consumers will receive a reward.

Step 5

The advertiser only pays for completed conversions without wasting ad spend on impressions or clicks.

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COST PER ACTION FEATURES

Brand-safe Environment

Optimize toward down-funnel KPIs on a publisher level. This feature allows you to target brand-safe apps that resonate with your target audience.

Campaign Support

All CPA campaigns include a dedicated campaign manager for set up through optimizations. Leverage our award-winning design team, the Interplay Studio™, to create high-impact assets.

A/B Testing

The Tapjoy Offerwall makes A/B testing easy. Try different instruction formats, test alternative messaging, and get insights into which visual assets perform best.

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IS CPA ADVERTISING RIGHT FOR YOU?

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GUARANTEED GROWTH

Do you want to improve ROAS and scale cost-efficiently?

CPA revolutionizes the growth model by helping marketers tie ad spend directly to revenue. It’s more cost-effective and delivers higher conversion rates than paid social and search. In fact, two-thirds of mobile consumers on our network said they prefer Tapjoy’s rewarded experience over paid social ads.

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QUALITY AND QUANTITY

Do you prioritize the customer experience?

The CPA model relies entirely on opt-in engagement from high-intent consumers. Consumers who choose to engage receive in-game rewards in the process. Advertisers enhance the gaming experience and facilitate positive interactions with your target audience.

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BREAK OUT OF THE MAINSTREAM

Are you looking to reach new customers?

Tapjoy’s network reaches more than 1.5 billion mobile consumers monthly. While most marketers focus their entire growth strategy on search and social, you can beat the competition by targeting mobile consumers your competitors aren’t talking to.

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Make a lasting impression with CPA & IEC

Growth marketers love CPA because every dollar of spend is tied to conversions. But what about when you need an awareness boost? Get the word out with Interactive End Cards. IEC ads pair video with interactive mini-games to increase consumer engagement. Match IEC with CPA to target every stage of the funnel.

Learn about Interactive End Cards

Customer success stories
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Winc Uses mobile direct response to offset cacs & hit growth goals

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IPSY’s Mobile Powerplay Scales Subscriptions & Beats the Competition

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Manscaped scales first-time purchases with in-app CPA advertising

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LOOMA CPA CAMPAIGNS BOOST REVENUE 25% & FIRST-TIME PURCHASES 30%

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See CPA In Action

Winc offset CACs and achieved brand safety at scale, resulting in a 26% CVR increase.

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THE 2021 GROWTH MARKETER’S GUIDE

YOUR COST PER ACTION GUIDE TO HIGHER ROAS

Understand the fundamentals of CPA — what it is, how it works, and how it performs

Discover the unique benefits like no wasted ad spend and top-performing channels

Learn best practices for testing, optimizing, and troubleshooting

Download the Guide

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READY TO GET STARTED?

Scale your growth strategy and stretch your budget further with conversion-based CPA advertising. Our testing process is easy, and risk-free. Get in touch and see results in as little as 48 hours.

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