World Golf Tour Generates 149% More Revenue Through Recent Tapjoy Currency Sale

For a limited time period, participating developers can promote offerwall engagement by appending a multiplier to the in-app exchange rate in their offerwall. In this case, WGT chose to multiply rewards by 2x for a brief period to incentivize users to complete extra offers.

Publishers can run currency sales at any time, but they also have the option to opt into any of Tapjoy’s scheduled seasonal currency sales throughout the year - generally around major US holiday weekends. For Advertisers, the influx of users into offerwalls around currency sales is an opportunity to reach new users and scale marketing efforts. To capitalize on the opportunity, Advertiser campaign budgets are increased and/or bids are raised to be more competitive. The increased offerwall engagement and demand strength are a perfect match. When used strategically, currency sales have been proven to generate an average lift of 20 80% in revenue and increase engagement beyond the sale period.