World Golf Tour Generates 149% More Revenue Through Recent Tapjoy Currency Sale

In 2006, Chad Nelson and YuChiang Cheng had a goal: create a golf simulation game using real-life courses, high-quality visuals, and free online gameplay. The result was the 2008 release of World Golf Tour, a free online computer game that has now expanded to mobile. World Golf Tour, which was acquired by Topgolf Entertainment Group in 2016, now boasts more than 25 million players and three dimensional, photorealistic recreations of well-known championship golf courses throughout North America and Europe

In 2019, WGT implemented the Tapjoy offerwall to maximize its ad monetization revenue. Once implemented, the team was interested in exploring even more ways to drive revenue beyond just IAP. With this objective in mind, Tapjoy recommended participation in our seasonal currency sales to bump revenue.

• Drive Offerwall engagement
• Increase ad monetization revenue

For a limited time period, participating developers can promote Offerwall engagement by appending a multiplier to the in-app exchange rate in their Offerwall. In this case, WGT chose to multiply rewards by 2x for a brief period to incentivize users to complete extra offers.

Publishers can run currency sales at any time, but they also have the option to opt into any of Tapjoy’s scheduled seasonal currency sales throughout the year – generally around major US holiday weekends. For Advertisers, the influx of users into Offerwalls around currency sales is an opportunity to reach new users and scale marketing efforts. To capitalize on the opportunity, Advertiser campaign budgets are increased and/or bids are raised to be more competitive. The increased offerwall engagement and demand strength are a perfect match. When used strategically, currency sales have been proven to generate an average lift of 20 80% in revenue and increase engagement beyond the sale period.