Case Study

Global Comics App Sees 20% Ad Revenue Lift with Tapjoy Offerwall

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Webcomics_logo

Publisher

WebComics Holdings HK Limited

Apps

WebComics

Region

Global

Product

Tapjoy Offerwall, Country Multipliers

BACKGROUND

Founded in 2018, WebComics app is a leading distributor of digital comics. WebComics has garnered over 25 million users globally in just three years, gaining particular popularity with younger demographics. Over 80% of the app’s users fall into the Generation Z age group consisting of those born in 1996 and later.

After a period of such rapid growth, WebComics was ready to take its monetization strategy to the next level and increase ad revenue. With a focus on the overall user experience, WebComics wanted to diversify its ad offering and provide users with multiple ways to obtain in-app currency. To achieve its growth and monetization goals, WebComics partnered with Tapjoy.

OBJECTIVES

  • Increase ad revenue
  • Increase retention
  • Improve user experience

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Strategy

WebComics’ first step was to integrate the easy-to-install Tapjoy SDK and implement the Tapjoy Offerwall. With Tapjoy’s selection of proprietary rewarded ad formats, WebComics app users could complete offers in exchange for virtual currency, resulting in a positive user experience that benefits all parties.

From there, the team could dynamically adjust the exchange ratio of virtual currencies to serve each of the app’s global audience segments. Using Tapjoy’s Country Multipliers feature, WebComics was able to provide users in different countries with customized currency exchange rates. This strategic approach helped WebComics maximize ad revenue and meet its monetization goals.

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Results

After working with Tapjoy’s mobile strategists and implementing the Tapjoy Offerwall, WebComics saw a 20% increase in overall ad revenue. The digital comics app also reported an improved user experience, as readers were pleased to have new ways to earn in-app currency. Meanwhile, retention and in-app purchases have also seen a visible increase.

20% ad revenue increase

Increased retention

Improved user experience

WHAT WebComic HAD TO SAY

“For a global app like WebComics that earns revenue through in-app purchases and advertising, Tapjoy’s Offerwall was the ideal solution. Transparent eCPM pricing that can be dynamically adjusted by country gave users a new way to earn in-app currency, and this model has been a major revenue driver for us.”

LimCEO, WebComics

Connect with Tapjoy today.

Want to learn more about how the Tapjoy Offerwall and dynamic pricing can help you maximize ad revenue in a global market? Connect with Tapjoy’s mobile strategists today. 

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