Case Study

TAPJOY’S OFFERWALL INCREASES ICHIGO’S EARNINGS BY 40%

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Advertiser

ICHIGO

App

Tokyo Catch

Region

Japan

Product

Offerwall
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Background

Since its founding in August 2015, ICHIGO has set out on a mission to bring “Japan” to the world by sharing Japanese culture with the world, and connecting people all over the world through Japanese culture, with a vision to make it commonplace to experience Japanese culture regularly, and for fans of Japan to have conversations with one another.

With customers in more than 180 countries around the world, ICHIGO operates a membership subscription service catering to global markets, offering Japanese sweets and snacks, Japanese tea, Japanese character goods, as well as Japanese and Korean cosmetics and beauty goods.

Tokyo Catch, released in February 2020, is an app that allows users to play online crane games from all over the world.

Sales have been on the rise, and it is growing into a popular game played globally.

Run A Test

Strategy

ICHIGO’s decision to add Offerwall was attributed to inquiries from overseas users. “Other services have Tapjoy’s Offerwall, so couldn’t Tokyo Catch have it too?”

That’s right. With 1 billion monthly active users, Tapjoy’s mobile advertising and monetization platform has made Offerwall one of the mainstream monetization solutions, especially abroad.

ICHIGO decided to go live with it to reflect the voices of its users.

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Results

Going live with Offerwall proved to be effective immediately, and although it has only been a few months since its release, the earnings have been steadily increasing to this day.

ICHIGO and Tapjoy continue to work together to enhance the user experience through Offerwall ads.

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