As one of the leading app publishers in the Asia-Pacific region, China-based studio Special Gamez is no stranger to mobile success. Its flagship title, Battle Warship, launched in 2017 and has gained over 20 million registered users worldwide.
In 2020, Special Gamez released Kitten Match, an adorable match-3 puzzle game that’s already racked up over 10 million users. Hoping to boost ad revenue for its new hit, Special Gamez began working with Tapjoy to reexamine its ad strategy.
•Increase ad revenue
•Minimize the optimization workload