What if you could play mobile games and earn rewards at the same time? In 2017, publisher MISTPLAY made this hypothetical question a reality. With a self-titled app billed as a loyalty program for mobile gamers, MISTPLAY works directly with game studios to create content and uses personalization algorithms to recommend new games to users. As these users discover, download, and play games through the MISTPLAY app, they earn real-world rewards like Amazon gift cards.
Since launch, MISTPLAY has expanded its social aspects, adding chat, profiles, and other personalized features. In just three years, the app accrued over five million downloads on the Google Play Store alone.
MISTPLAY first teamed up with Tapjoy about a year ago, and since then has been able to radically scale its UA efforts through Cost Per Install offers. As a lifestyle app with a gaming edge, MISTPLAY found in-app ads were a natural fit. Recently, MISTPLAY shifted its focus to Multi-Reward Cost Per Engagement and Video to Install offers to attract more quality users and drive ROAS.
• Scale existing UA efforts & optimize for quality
• Test new formats to boost ROAS
Want to learn more about how Tapjoy Multi-Reward CPE campaigns can help your app attract high-value users in a crowded market?Learn More