Based in Japan, IGNITION M develops and publishes games not only for mobile devices but also for gaming consoles. Takafumi Masuda and his team created the “super-cute and hyper Simple RPG” Cats the Commander, named by Google Play Japan as one of the best indie games of 2018.
The company has been using Tapjoy Offerwall for ad monetization and running advertising for about 4 years, but the release of Japanese, English, Korean, and Traditional Chinese versions of Cats the Commander underscored the need to focus on new user acquisition. The time had come to explore additional high-performance promotion methods.
•Acquire new users
•Test new promotion methods