Founded in 2012, mobile game publisher Gram Games has offices in London and Istanbul and employs over 90 people. Since its inception, Gram Games has gone on to publish ten games spanning the hyper-casual, puzzle, and merging game genres, and among its biggest hits are Merge! Dragons and Merge Magic!. In 2018, Gram Games found itself right at home when it became part of Zynga, the publisher behind casual hits like FarmVille and Words With Friends.
Gram Games first started working with Tapjoy in 2015, implementing a range of campaigns using both Video to Install and Cost Per Engagement offer types. In 2019, the publisher became one of Tapjoy’s first partners to use the Per-App Bidding (PAB) feature as a beta partner which allows advertisers to bid a different amount per publisher app.
In early 2020, Gram Games decided to focus solely on CPE ad campaigns with Tapjoy to drive user acquisition for Merge Dragons! and Merge Magic!. The team hoped that using Per-App-Bidding would allow them to optimize even further, scaling their efforts in the US and beyond.
• Scale user acquisition
• Launch UA in non-US regions