Since 2015, Fundoshi Parade has been making mobile games with easy-to-understand mechanics and absurd humor. This vision is on full display in the “Just Kill Me” series of apps, which skipped #2 and went straight to Just Kill Me 3 in 2016. Since then, the exhilarating tap game has received more than four million downloads worldwide.
After a few years on the market, the volume of users regularly downloading and playing Just Kill Me 3 began to decline. To balance user acquisition with long-term retention and improve ROAS, Fundoshi Parade started running Cost Per Engagement (CPE) campaigns in 2019. After seeing initial success, the app maker switched to Tapjoy Multi-Reward CPE advertising in 2020.
•Acquire high-value users
•Maintain high ROAS