Fanmaum Increases Offerwall Revenue by 50% With Tapjoy

Over the last couple of decades, Korean pop — better known as K-pop — has steadily grown in popularity worldwide. Once considered a part of Korean subculture, K-pop recently broke into new markets. The genre gained legions of fans when bands like BTS and Blackpink hit the scene. 

But how can K-pop fans let the world know which idols are their favorites? With FanPlus, a fandom app from publisher Fanmaum, fans can join in monthly voting events. The app lets winners promote their favorite group’s new album or birthday, with the publisher supporting these promotions. In February 2019, Fanmaum implemented the Tapjoy Offerwall into the FanPlus app, allowing users to earn extra votes by interacting with the offers. 

• Find an offerwall partner with more original offers
• Increase revenue
• Increase eCPM

Before partnering with Tapjoy, Fanmaum had only worked with local offerwall providers. The quality of these offerwalls left a lot to be desired — all suffered from duplicate offers, low-quality ads, and poor eCPMs. However, Fanmaum remained committed to rewarded monetization, believing that in-app purchases would damage community perception. The publisher needed a partner that could deliver a positive and profitable user experience.

Once Fanmaum implemented Tapjoy Offerwall, the option soon rose to the top of the ranks. The publisher capitalized on this early traction by participating in Currency Sales — promotions in which offer rewards are temporarily multiplied — and promoting the offerwall per the app’s voting schedule.