Over the last couple of decades, Korean pop — better known as K-pop — has steadily grown in popularity worldwide. Once considered a part of Korean subculture, K-pop recently broke into new markets. The genre gained legions of fans when bands like BTS and Blackpink hit the scene.
But how can K-pop fans let the world know which idols are their favorites? With FanPlus, a fandom app from publisher Fanmaum, fans can join in monthly voting events. The app lets winners promote their favorite group’s new album or birthday, with the publisher supporting these promotions. In February 2019, Fanmaum implemented the Tapjoy Offerwall into the FanPlus app, allowing users to earn extra votes by interacting with the offers.
OBJECTIVES
•Find an offerwall partner with more original offers
•Increase revenue
•Increase eCPM
Want to learn more about how the Tapjoy Offerwall can help you maximize ad revenue? Connect with Tapjoy’s mobile monetization experts today.
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