Hong Kong-based mobile publisher LEXIANG CO., LIMITED is best known for its life simulation games. As a company with its own independent research and development team, LEXIANG CO., LIMITED is dedicated to creating world-class mobile games. The studio’s biggest title, the strategy app West Game, has been downloaded over 11 million times since its April 2019 release and garnered tens of thousands of positive reviews.
LEXIANG CO., LIMITED, also known as Shenzhen Leyi Network Co., Ltd, originally partnered with Tapjoy over three years ago with the goal of acquiring high-quality new users and meeting ROAS milestones. In February 2020, the publisher began testing Multi-Reward CPE campaigns to drive more high-quality users to West Game.
• Acquire quality users at scale
• Meet ROAS goals