In 2006, Chad Nelson and YuChiang Cheng had a goal: create a golf simulation game using real-life courses, high-quality visuals, and free online gameplay. The result was the 2008 release of World Golf Tour, a free online computer game that has now expanded to mobile. World Golf Tour boasts more than 15 million players and three-dimensional recreations of well-known courses throughout North America and Europe.
In 2019, WGT implemented the Tapjoy offerwall to maximize its ad monetization revenue. Once implemented, the team was interested in exploring even more ways to drive revenue beyond just IAP. With this objective in mind, Tapjoy recommended participation in our seasonal currency sales to bump revenue.
•Drive offerwall engagement
•Increase ad monetization revenue
"Tapjoy’s platform and Account Management team makes it easy for us to run a currency sale anytime we want. Currency sales not only see increased in-app user activity, but they also lead to a sizeable increase in revenue. These currency sales have become a vital part of our monetization strategy.”Richard Fishman
Want to learn more about how the Tapjoy offerwall and currency sales can help you maximize ad revenue? Connect with Tapjoy’s mobile monetization experts today.Contact