HOW IT WORKS
Performance Pricing
COST PER ACTION
Only pay on completion of your target action. There are only two possible outcomes: The user completes your action (mission accomplished!) or you don’t pay.
COST PER COMPLETED VIEW
Pay only for completed video views, never partial views or impressions. Achieve brand awareness at scale and account for every penny of your ad budget.
VIDEO TO INTERACTIVE END CARD
Make your brand mobile marketing strategy even more memorable by adding an Interactive End Card after the rewarded video. The ad unit supports mini-games, gifs, and more.
HOW WE COMPARE
DIVERSIFICATION STRATEGY
⅓ of the Tapjoy audience does not use Facebook or Instagram on a daily basis. 80% play mobile games every day.
Expand your brand awareness on mobile with in-app ads. Outpace the competition and get in front of new customers. More than one billion people regularly engage with our mobile ads, so finding your brand’s perfect audience won’t be a problem.
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ALTERNATIVE TO SOCIAL MEDIA ADS
⅔ of our audience prefers Tapjoy’s rewarded ad experience over Facebook, Instagram, and Twitter paid ads.
With declining consumer attitudes towards interruption-based advertising, opt-in formats offer a powerful alternative. Our partners have found that mobile app users are more attentive and receptive to advertising than mobile web users.
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PROVEN PERFORMANCE
76% of our audience say they engage with one to six Tapjoy ad offers daily.
Because ads are only shown on an opt-in basis, our audience is highly engaged. Interactive end cards are a particular favorite of our network.
Learn moreCustomer success video
The Texas Lottery boosts brand awareness with Tapjoy’s brand-safe playable and a 3.29% CTR.
Interested in interstitial video? Our SDK also supports standard, non-rewarded interstitial placements. Reach out to our team for a consultative recommendation on your video monetization strategy.
LAUNCH A BRAND AWARENESS CAMPAIGN, RISK-FREE
Tapjoy’s performance pricing means you only pay for ads that deliver results. Max out ROAS without the stress and hassle of expensive, time-consuming trial-and-error methods.
1. No minimum test budget
2. Dedicated mobile strategist
3. Guided setup and reporting
4. See results in 48 hours (yes, really!)
5. Easily optimize for quality and scale
Run a test“Mobile app users are more attentive and engaged than mobile web users, but only a few brands manage to tap the channel’s potential. For those that do so, it’s a huge competitive advantage.”
MobileVoice™ Market Research
MODERN MOBILE GAMER PERSONAS REPORT
Millennials, Gen Z, parents, and high-income earners are key demographics on the Tapjoy network.
69% say they would rather give up social media or TV than mobile gaming.
72% understand the role advertising plays in allowing games to be free, and actively engage with rewarded ads
