MOBILE ADVERTISING THAT WORKS

FOR BRAND MARKETERS

– 1B+ global consumers
– Maximum awareness & engagement
– Pay for results, not impressions

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HOW IT WORKS

Performance Pricing

COST PER ACTION

Only pay on completion of your target action. There are only two possible outcomes: The user completes your action (mission accomplished!) or you don’t pay.

Learn about CPA →

COST PER COMPLETED VIEW

Pay only for completed video views, never partial views or impressions. Achieve brand awareness at scale and account for every penny of your ad budget.

Learn about Mobile Video Ads →

VIDEO TO INTERACTIVE END CARD

Make your brand mobile marketing strategy even more memorable by adding an Interactive End Card after the rewarded video. The ad unit supports mini-games, gifs, and more.

Learn about Interactive End Cards →

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WHAT OUR PARTNERS HAD TO SAY

“The playables have seen great engagement and longer interactions than other ad units. It’s because users aren’t just seeing an ad — they’re having a memorable experience. Tapjoy has become a go-to vendor, especially for the Hispanic audience, and they’ve really brought our mobile strategy to life.”

Lauren Philiotis Media Planner, Hawkeye

“Tapjoy’s Interactive Ends Cards enabled us to present a trailer first, followed by a branded experience that really brought the movie’s characters to life. The format is new, exciting and premium, and it complements our studio-quality advertising.”

Izzy Hedges Executive VP

“With Tapjoy, we’ve seen strong reach and excellent video completion rates. That’s because mobile gaming allows us to reach consumers during ‘lean-in moments.’ The gamified ad creative also deepens engagement and fosters brand affinity. It’s a win-win for all.”

Mitchel Rummel Media Supervisor, Texas Lottery

“What attracted us to mobile in-app marketing, particularly through Tapjoy, was the sheer number of eyeballs. We were able to raise brand awareness, which is huge for a new company. So mobile was a huge part of our strategy right from the start, particularly when it came to getting our name out there.”

Denver Rayburn CEO & Co-founder, Looma

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HOW WE COMPARE

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DIVERSIFICATION STRATEGY

⅓ of the Tapjoy audience does not use Facebook or Instagram on a daily basis. 80% play mobile games every day.

Expand your brand awareness on mobile with in-app ads. Outpace the competition and get in front of new customers. More than one billion people regularly engage with our mobile ads, so finding your brand’s perfect audience won’t be a problem.

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ALTERNATIVE TO SOCIAL MEDIA ADS

⅔ of our audience prefers Tapjoy’s rewarded ad experience over Facebook, Instagram, and Twitter paid ads.

With declining consumer attitudes towards interruption-based advertising, opt-in formats offer a powerful alternative. Our partners have found that mobile app users are more attentive and receptive to advertising than mobile web users.

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PROVEN PERFORMANCE

76% of our audience say they engage with one to six Tapjoy ad offers daily.

Because ads are only shown on an opt-in basis, our audience is highly engaged. Interactive end cards are a particular favorite of our network.

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Customer success video

The Texas Lottery boosts brand awareness with Tapjoy’s brand-safe playable and a 3.29% CTR.

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Interested in interstitial video? Our SDK also supports standard, non-rewarded interstitial placements. Reach out to our team for a consultative recommendation on your video monetization strategy.

LAUNCH A BRAND AWARENESS CAMPAIGN, RISK-FREE

Tapjoy’s performance pricing means you only pay for ads that deliver results. Max out ROAS without the stress and hassle of expensive, time-consuming trial-and-error methods.

1. No minimum test budget

2. Dedicated mobile strategist

3. Guided setup and reporting

4. See results in 48 hours (yes, really!)

5. Easily optimize for quality and scale

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“Mobile app users are more attentive and engaged than mobile web users, but only a few brands manage to tap the channel’s potential. For those that do so, it’s a huge competitive advantage.”

Alessandra Sales VP of Growth, IPSY
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MobileVoice™ Market Research

MODERN MOBILE GAMER PERSONAS REPORT

Millennials, Gen Z, parents, and high-income earners are key demographics on the Tapjoy network.

69% say they would rather give up social media or TV than mobile gaming.

72% understand the role advertising plays in allowing games to be free, and actively engage with rewarded ads

Download the Guide

Insights from the blog
DTC Strategies Mobile Marketing 2021

3 Mobile Strategies DTC Marketers Are Leveraging in 2021

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Brand Safety In Advertising – How Mobile Games Deliver What Other Channels Can’t

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Mobile Gaming as Emerging Channel

3 Reasons Why Mobile Games Represent a Huge Opportunity for Digital Marketers

Read More

READY TO GET STARTED?

Amplify your message across the largest curated audience of mobile consumers. Run awareness campaigns through Tapjoy and see measurable brand lift.

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